Brand & Identity
Branding & Identity · $5K–$40K project
Every project starts here. Before a site is designed or a campaign is planned, a brand needs to know exactly what it stands for, who it's for, and what makes it the obvious choice. We run The Kabja Interview — a live brand conversation, not a questionnaire — and use what we hear to build a foundation that every downstream deliverable runs on.
Voice. Positioning. Visual direction. Naming support. A brand book you can hand to any future partner and get consistent output. This is the investment that makes everything downstream faster, sharper, and harder to compete with.
The Discovery is how we start every engagement. Two to three times more upfront work than the industry standard — because the only way to finish a project on time is to finish it before you start.
What you receive
Our approach: Every brand conversation is run by our senior strategist. Every positioning decision, every line in the brand book — reviewed and approved by our creative director before it reaches you. Nothing ships that hasn't passed The Discovery.