A traditional agency
Often weeks, on an agency calendar.
Kabja Concepts · New York
Your brand, finished in seven days.
Research, a position, a logo, a brand guide, and the files, for $2,500.00. Paid once. The seven days start when you confirm your brief, not when the card is charged. Two revision rounds are included.
$2,500.00One project. Seven days from brief confirmation.
The 7-Day Rebrand
$2,500.00. Seven days from brief confirmation. Research, strategy, identity, and the files in one link.
A template or logo mill
A few days. A logo, a palette, and not much else.
What changes
You stop explaining the company.
The package is the research, the position, and a system other people can use. Not a logo on a slide.
A position you can say out loud.
Who you are for, and what you stand for, in one paragraph a non-marketer understands.
One logo, not three leftovers.
Three directions, narrowed to one final logo, in light and dark, plus a favicon.
Rules the next person can follow.
A palette, type, a brand book, and a design system, so the look does not depend on memory.
One link, not a scavenger hunt.
The audit, the research, the book, the press kit, and the logo files, in one place.
Everything included
The work inside the seven days.
Same scope as the terms. A person at Kabja reviews it before it reaches you. Nothing below is a filmed video, a monthly retainer, or a second brand.
Research and strategy
- A review of your current website and marketing: what is working, what is not, and why.
- A report card: letter grades from A to F on clarity, design, trust, and conversion, each with a plain-English reason.
- Competitor research: at least three direct competitors and two reference brands, with what to borrow and what to avoid.
- A new brand position: who you are for, and what you stand for, in one paragraph.
Identity
- A color palette, with rules for how to use it, delivered as palette-tokens.json and inside the design system.
- A logo and font pairing: three directions narrowed to one final logo, light and dark, as an SVG, plus a PNG favicon.
- Messaging: tagline options and a hierarchy of key messages, written into the brand book, not a separate file.
- A full brand book, plus a 5-page short guide when that guide is approved.
Go to market
- A service keyword map for search, if your business sells services. If there are no services on file, this file is skipped on purpose.
- A social strategy: platform priorities, posting cadence, and content pillars, delivered as social-strategy.json.
- A video production strategy: what to shoot, why, and in what order. Filming is separate New York-area work, and it is not in the cart.
- A press kit: boilerplate, founder and company bios, logo usage, a color and type sheet, and a contact block.
The handoff
- A documented design system, so the new look stays consistent after the seven days.
- One link. A cover PDF, the documents above, and one asset ZIP.
- The One-Page Website, if you add it for $1,000.00, is a deployed page inside the same seven days. It is not a file in the ZIP, and it goes live only after you give DNS access.
After you buy
Day 0 through Day 7.
Day 0 is the day you pay. Days 1 through 7 are seven calendar days counted from the moment you confirm your brief. The clock does not start at payment. If more than 24 hours pass while we are waiting on that confirmation, or on a later review reply, the clock pauses until you answer. Using the second revision round can add up to 2 days. The days below are the order of the work. They are not a promise that a named email arrives on that morning.
Day 0
You pay.
You pay $2,500.00 once, on a Stripe Checkout page. We never see the card. Add the One-Page Website and the charge is $3,500.00. We open the project and email a private intake link. No design work has started. The clock has not started. Until you confirm the brief, the refund is 100%, any time.
Day 1
You confirm the brief. The clock starts.
The intake is a questionnaire on your private link, not a kickoff call. Five questions: what the business does, who it serves, what this rebrand should change, which services or products to include, and anything to keep or avoid. You can edit the answers. We compile them into a brief of your own information. You read it and confirm it is correct. The seven days start at that confirmation.
Day 2
The first draft is in production.
Website and marketing review, the report card, competitor research, and positioning are underway in the background. You are not asked to art direct this.
Day 3
Identity stays in production.
Palette, logo directions, messaging, and a first design system continue in the same draft. You still have nothing to approve unless we are waiting on the brief.
Day 4
A person reviews the draft before you do.
A person at Kabja reviews the full first draft and sends it when it is ready. That review is a gate, not a clock time. We do not promise the send falls on the morning of day 4. We do promise you do not receive an unchecked draft.
Day 5
You review, and the 48-hour window opens.
When the draft arrives, you open a private review page and leave comments. If you reject the direction outright, say so within 48 hours of that delivery and the refund is 100%. Those 48 hours are counted from delivery, not from day 5.
Day 6
Two revision rounds are included.
A round means you comment and we regenerate the affected work. Both rounds are included in $2,500.00. Using the second round can extend delivery by up to 2 days. A third round, or any round after that, is $250, invoiced separately. During the revision rounds the refund is 50%.
Day 7
The files arrive in one link.
Delivery is due on day 7 unless the second revision round adds up to 2 days, or the clock is paused because we waited on you for more than 24 hours. After the final files are delivered, or after 30 days with no response from you, there is no refund. Proven plagiarism, or a major technical defect such as a file that will not open, gets a refund for that part. Wanting a different color is a revision, not a defect. The One-Page Website, if you added it, is built inside the same seven days and goes live after you give us DNS access. We do not control the domain provider, so we cannot promise when that change resolves.
The link containsExact files
Your Rebrand - full package
Cover PDF: the cover, a table of contents, and a summary of every approved deliverable.
Website audit
PDF. The report card: letter grades on clarity, design, trust, and conversion, each with a plain-English reason.
Research report
PDF. Competitor research: at least three direct competitors and two reference brands.
Brand book
PDF of the full book. A 5-page short guide is included beside it when that guide is approved.
Design system
PDF. Locked palette, type, logo rules, and layout tokens, versioned.
Press kit
PDF. Boilerplate, founder and company bios, logo usage, palette and type, and a contact block.
Video strategy
PDF. What to shoot, why, and in what order. Not a filmed video.
Service keyword map
PDF, only if your business sells services. If there are no services on file, this file is skipped on purpose.
palette-tokens.json
Inside the asset ZIP. The locked color palette from the approved design system.
fonts.md
Inside the asset ZIP. The font pairing, with source-based license notes.
logo/[company]-logo-final.svg
Inside the asset ZIP. The approved final logo, as vectors. The company slug replaces [company].
logo/deployment-set.zip
Inside the asset ZIP when the full platform pack was exported: LinkedIn, YouTube, X, avatars, favicon, business card, a shirt mockup, and mono variants.
logo/mono-black-on-white.png
Starter PNG in the ZIP when the full platform pack was not exported, with logo/mono-white-on-dark.png, logo/avatar-square-1024.png, and logo/favicon-256.png.
social-strategy.json
Inside the asset ZIP. Platform priorities, cadence, and content pillars. This one is not its own PDF.
README.md
Inside the asset ZIP. Names every file in that ZIP and anything that was not ready.
Messaging and taglines are inside the brand book, not a separate file. Read the terms.
The work
Past KABJA work, and two concept mockups.
MAREE, Greene Park, Hotter, and Sayu are past KABJA work. Peralta Orthodontics and Battenelli Landscaping are concept mockups. This is not a set of 7-Day Rebrand results, and it is not a promise about yours. No borrowed quotes, no invented numbers.
Past KABJA work
MAREE
Restaurant. Brand book, menu, website, and social system.
Past KABJA work
Greene Park
Landscaping. Brand book, logo, brand guide, and a client job-tracking app mockup.
Past KABJA work
Hotter
New York hot dog brand. Logo, brand deck, and website.
Concept mockup
Battenelli Landscaping
Landscaping. Palette and typography.
Concept mockup
Peralta Orthodontics
Dental. Website layout.
Past KABJA work
Sayu
Sushi restaurant. Social graphics for Sayu (past client work).
The guarantee
If the direction is wrong, you are not stuck.
This is the refund ladder, the same five stages as the refund policy. Nothing here is a new promise.
| Stage | What you get |
|---|---|
| Before you confirm the brief | 100% refund, any time. |
| Within 48 hours of the first draft, if you reject the direction outright | 100% refund. |
| During the revision rounds | 50% refund. |
| After the final files are delivered, or after 30 days with no response from you | No refund. |
| Proven plagiarism, or a major technical defect | Refund for that part. |
Objections
Questions worth settling first.
Who is this for?
Founders and small teams with a real business, a name or a site they have outgrown, and the ability to answer within a day or two. It is a poor fit if you need a months-long agency, a filmed campaign, or a monthly social team.
What if I hate the direction?
You are covered by the refund ladder. 100% any time before you confirm the brief. 100% within 48 hours of the first draft if you reject the direction outright. 50% during the revision rounds. No refund after the final files are delivered, or after 30 days with no response from you. Proven plagiarism, or a major technical defect such as a file that will not open, gets a refund for that part. A different color is a revision, not a defect. Refund policy
What do you need from me?
The intake questionnaire, a brief you confirm, and a reply when a draft is waiting on you. There is no kickoff call in this package. If we wait on you for more than 24 hours, the clock pauses.
How is the work made?
Senior creative direction plus a proprietary production engine. Every deliverable is reviewed and approved by a person before it reaches you.
What if I need more than two revision rounds?
Two full rounds are included. A third round, or any round after that, is $250, invoiced separately. Using the second round can extend delivery by up to 2 days.
Do you build the website too?
You can add a One-Page Website at checkout, a multi-section single page built and deployed inside the same seven days, once your domain DNS is connected. We cannot promise how fast your domain provider applies that change. Logo animation is not on this form.
When do I own the files?
Once the project is paid for and delivered, the final files are yours. If the order is refunded, ownership of the related files does not transfer. IP and ownership
Order summary
The 7-Day Rebrand
$2,500.00
- Website and marketing audit, plus a letter-grade report card
- Competitor research and a new brand position
- Logo, palette, and font pairing, in light and dark
- Full brand guide, messaging, and social strategy
- Press kit and a documented design system
Total, due now
$2,500.00
Delivered in 7 days from brief confirmation. Two revision rounds included. 100% refund before your brief is confirmed. See the full refund ladder.
Your details
Not in this package
Two things we will not pretend are included.
Video, if you want it filmed
The package includes a video strategy, not the shoot. Full production is New York-area work, scoped by conversation once we know what you need. It is never a button in the cart.
Ask about videoKeeping the brand running
After the files ship, the Lab can keep monthly posts going in the new look, made from your own photos and video. That plan is in final testing. The waitlist is first. It is not part of the $2,500.00.
Join the waitlist