Terms

This page describes the agreement between you (“you” or “the client”) and Kabja Concepts (“Kabja,” “we,” or “us”) for The 7-Day Rebrand. By purchasing, you agree to the terms on this page. Kabja Concepts is based in New York.

What you’re buying

The 7-Day Rebrand is a one-time rebrand package. It costs $2,500, paid once. It is not a subscription and it does not renew on its own.

Here is everything included:

• A review of your current website and marketing: what’s working, what isn’t, and why.
• A report card: letter grades (A to F) on clarity, design, trust, and conversion, with a plain-English reason behind each grade.
• Competitor research: at least three direct competitors and two reference brands, with a clear list of what to borrow from and what to avoid.
• A new brand position: who you’re for, what you stand for, and a plain-English paragraph explaining it.
• A new color palette, with rules for how to use it.
• A new logo and font pairing: three directions narrowed down to one final logo, delivered in light and dark versions, plus a favicon.
• Messaging: tagline options and a hierarchy of your key messages.
• A full brand guide covering both how your brand looks and how your company is described.
• A service keyword map for search, if your business sells services.
• A social media strategy: which platforms, how often to post, and what to post about.
• A video production strategy: a plan for what to shoot and why. Filming itself is separate, New York-area production work (see “Add-ons” below).
• A documented design system, so your new look stays consistent as you keep using it.
• A press kit: boilerplate text, founder and company bios, logo usage rules, and a color and type sheet.
• One link with everything in it: every file, in one place.

A person at Kabja reviews everything before it reaches you. Nothing goes out unchecked.

Payment

The full $2,500 is charged once, before we start work on your project. Payment is processed securely through Stripe.

If you add the One-Page Website (see “Add-ons” below), it is charged at the same time, at checkout.

The core package does not charge you again on its own. The only things that add a charge later are extra revision rounds beyond the two included (see “Revisions” below), or a separate add-on you choose to order.

How the 7 days work

Your project runs on a 7 calendar day clock. Here is exactly how it works.

When the clock starts

The clock does not start when you pay. After you buy, we collect information about your business, which we compile into what we call your brief, and show it to you to confirm. The 7 days start counting from the moment you confirm your brief is correct.

When the clock pauses

The clock pauses whenever the next step depends on you. If we ask you to confirm your brief, or to respond to a draft, and more than 24 hours pass before you reply, the clock pauses until you get back to us. We only count the days we are actively able to work.

If you use your second revision round

Using your second full revision round (see “Revisions” below) may extend delivery by up to 2 days.

The One-Page Website add-on and your domain

If you add the One-Page Website, we build it within the same 7 days. It goes live once you have given us access to your domain’s DNS settings (the settings that connect your domain name to a website). We do not control how quickly your domain provider processes that change, so we cannot promise an exact go-live time for this step.

Revisions

Two full revision rounds are included in your $2,500. A revision round means: you review the draft, leave your comments, and we regenerate the affected work based on what you told us.

If you would like a third round, or any round after that, each additional round costs $250, invoiced separately.

Add-ons

One add-on is available at checkout, alongside the core package:

• One-Page Website, $1,000. A multi-section, single-page website built from your new brand. It is built within the same 7 days as the core package (see the DNS note above).

Full video production and full social media management are not part of this package or its add-ons. We offer both, as separately quoted work in the New York area. Ask us if you are interested.

Refunds

If your plans change, our Refund Policy explains exactly what you are covered for at each stage of your project.

Ownership

Once your project is paid for and delivered, the final files are yours. Our IP & Ownership page explains exactly what that covers.

Changes to these terms

We may update these terms from time to time. The version posted here on the day you buy is the one that applies to your order. If we make a material change after your purchase, we will email you about it.

Questions

Email hello@kabjaconcepts.com and we will help.